Moringa Project in Ghana 07: The Project Impact 02

We’ve been busy with processing Moringa in past few months that had made me been away from posting my report.

Anyway, we would like to continue from the last posting

The Organizational Level:
The moringa project has also brought positive changes in the affairs of Shape Lives Foundation.

Popularity: The organization has become the first known organization
promoting moringa in the Hohoe district of Ghana, thus making the
organization very popular in the area. This positions the organization to attract more like minded partner organizations to work with in order to expand its projects.

Networking: The moringa project has enabled Shape Lives Foundation to
subscribed to moringa news network (http://www.moringanews.org) to share and learn more about moringa. As a result, the organization has come to know many organizations and individuals that are engaged in promoting moringa around the globe. This has put the organization in a better footing towards success on the project.

New Marketing and Communication Skills: Even though the Shape Lives
Foundation is not a trading organization, the project has necessitated the officers working with the project especially in the marketing area to learn new communication skills. The officers do participate in seminars and workshops organized by institutions training people in these areas and this has enabled the officers to acquired new knowledge that is helping them will go a long way to enhance the marketing of the moringa products and other operations of the organization.

Challenges:
The project faced and still facing some constraints in the following areas:
A. Production
B. Processing
C. Marketing

A. Production
Constraints
- Lack of farm inputs – money for cultivation
- Lack of knowledge on efficient production practices

B. Processing
Constraints :
- Lack of necessary equipment
- Logistics e.g. transport
- Lack of proper packaging

C. Marketing
Constraints :
- Lack of many distribution channels in the market
- Lack of set quality standards in packaging and labeling
- Lack of information on Moringa products in the Ghanaian society
- Lack of Funds

Thanks for reading all of our farm report. Hope it helps on anybody about to start Moringa Farming or Business.